![]() ![]() Harrison acknowledged Google faces stiff competition from longtime rivals Microsoft, Sony and others. “Once we've proven it we can help bring that up to speed on the platform even more quickly with our third-party partners.” “We can be the advance party, so to speak, and we can be testing out the latest technology,” he said. But having its own inside studio will also allow the company to fully test and make use of new features. Harrison said Google will rely on outside publishers and game developers to provide many of the games available on the platform. “The differentiator for any of the distributors on a console or in the cloud is going to be available content,” he said. To that end, Google launched Stadia Games and Entertainment which will develop Stadia-exclusive games. Ross added that Google's platform could set up a distribution battle between Microsoft, which owns the Xbox, Sony, which owns the PlayStation, Google and perhaps Amazon, which reportedly is working on its own video-game service, as they race to lock down distribution of the most in-demand games. “There's no friction, including the friction of upfront hardware costs.” “What they're presenting is a feasible way to play video games in the cloud, and utilizing the cloud so you can play anytime, anyplace and anywhere,” he said. That's because the platform could bring in players not willing to spend the money upfront for a gaming PC or a console. video game industry raked in revenue of $43.4 billion in 2018, up 18 percent from 2017, according to research firm NPD Group.īTIG Managing Director Brandon Ross said Stadia will be a positive for game publishers “assuming that it works and works at scale, which is a big assumption.” Google showed demos of “Assassin's Creed Odyssey” and “Doom Eternal.” More information about games and pricing is due this summer. The company said Stadia will be available in late 2019 in the U.S., Canada, the U.K. “What they've done with Stadia is to connect and unify both the gaming platform and the streaming platform which obviously is new.'' “It is not necessarily at this point the easiest thing for people to livestream their games and now you can do it with the push of a button,” he said. Another button lets users share gameplay directly to Google's video streaming service, YouTube.ĬFRA Research analyst Scott Kessler said Google's approach that ties YouTube sharing and video-game playing is unique. Google VP and GM Phil Harrison shows off the WiFi-enabled controller that lets players launch a microphone and use Google Assistant to ask questions. “And we wouldn't be here if not for the existing traditional platforms.” “It won't replace traditional games devices overnight,” he said in an interview after the announcement. Harrison said he expects all gaming will eventually take place outside consoles, in cloud-powered streaming platforms similar to what Google announced. Another button lets users share gameplay directly to Google's video streaming service, YouTube. The WiFi-enabled controller has a button that lets players launch a microphone and use Google Assistant to ask questions about the games being played. An optional dedicated Stadia controller will be available. Google says it is leveraging its data centers to power the system.Īlphabet Inc.'s Google said playing video games will be as simple as pressing a “Play Now” button, with nothing to download or install. ![]() Video-game streaming typically requires a strong connection and more computing power than simply streaming video, since there is real-time interaction between player and game. Much like movies and music, the traditional video-game industry has been shifting from physical hardware and games to digital downloads and streaming. “The new generation of gaming is not a box,” said Google Vice President Phil Harrison. ![]() Google vice president and general manager Phil Harrison speaks during a Google keynote address announcing a new video gaming streaming service named Stadia at the Gaming Developers Conference in San Francisco, California, U.S., March 19, 2019. ![]()
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